CEWE commemorates 100 million CEWE Photobooks

GaryPageau ,
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CEWE  reached an extraordinary milestone this year: the 100 millionth CEWE PHOTOBOOK was produced and delivered. Since its launch in 2005, the CEWE PHOTOBOOK has shaped the way personal moments are preserved and has become an integral part of our culture of remembrance, the company said. Now considered the best-selling photobook in Europe, the anniversary edition – a travel photobook ordered in the Netherlands from retail partner Kruidvat, documenting a very special, unique experience – represents the millions of individual stories that people capture with the CEWE PHOTOBOOK.

A Civey survey commissioned by CEWE in 2025 impressively underscores this societal relevance: More than half of Germans (52.5 percent) say that printed photos – such as those in the CEWE PHOTOBOOK – help keep special experiences alive. Despite ubiquitous digitalization, printed memories remain an emotional anchor.

While 73.8 percent of Germans now take photos almost exclusively with their smartphones, and 27.2 percent say they take more photos than before, many consciously choose printed materials when it comes to life’s most important moments. Around two-thirds of Germans have already created photo products. Particularly popular are images of family and friends (58.9 percent), vacations (56.2 percent), and pets (47.1 percent).

Since the first CEWE PHOTOBOOK in 2005, the product has been continuously developed. 100,000 copies were ordered in the first year alone, and two years later, the millionth photobook rolled off the production line, the company said. Today, the CEWE PHOTOBOOK is the best-selling photobook in Europe, with around six million copies sold annually.

Numerous innovations have helped to make memories even more vivid: the fold-out panoramic page for spectacular photos, colored cover pages for even more personalization, and the memory pocket, where tickets, cards, or small keepsakes can be stored.

“The CEWE PHOTOBOOK has become part of European memory culture, said Thomas Mehls, CEO, CEWE. “100 million CEWE PHOTOBOOKS ordered mean 100 million stories experienced and shared. This trust and emotional connection make us proud and motivate us to continuously develop our products.”

Today, CEWE is present in more than 20 European countries, employs over 4,000 people, and collaborates with partners like Kruidvat in the Netherlands.